Amsterdam Special Effects / 2026
De Magische Pan
An interactive physical activation for SVO at Horecava.
An idea to take part in
We built De Magische Pan for SVO as a physical activation used at Horecava. Visitors are invited to try something themselves, turning a story into an action rather than only an image.
Building form and function together
The construction combines a decorative base, a pan and mechanical components. Appearance and practical operation are developed together.
Technical construction for live use
An activation is used by different people at a venue, at a different pace from filming. That use informs the technical development and construction.
In pictures
